LO1
Unit 30
Unit 16
http://popplet.com/app/#/1924131
Bibliograhpy
- "Animal Planet." - FMMC0104. N.p., n.d. Web. 2 July 2014. <http://mediawiki.middlebury.edu/wiki/FMMC0104/Animal_Planet>. (tags: none | edit tags)
- Branston, Gill, and Roy Stafford. "13 - Advertising and Branding." The media student's book. 4th ed. London: Routledge, 2006. 365. Print. Come back to book. (tags: none | edit tags)
- Burtenshaw, Ken, and Nik Mahon. "2." The fundamentals of creative advertising. 2nd ed. Lausanne: AVA Pub. SA ; Thames & Hudson, [distributor], 2011. 71. Print. (tags: none | edit tags)
- Cristiano, Giuseppe. Storyboard design course: principles, practice, and techniques : the ultimate guide for artists, directors, producers, and scriptwriters. Hauppauge, NY: Barron's, 2007. Print. (tags: none | edit tags)
- "Duracell." Wikipedia. Wikimedia Foundation, 26 Aug. 2014. Web. 16 Jan. 2014. <http://en.wikipedia.org/wiki/Duracell>. (tags: none | edit tags)
- "For Animal Planet, it’s not just critters." For Animal Planet, it's not just critters. N.p., n.d. Web. 2 July 2014. <http://www.medialifemagazine.com/for-animal-planet-its-not-just-critters/>. (tags: none | edit tags)
- Helsby, Wendy. "Messages and Meanings - 4.2." Teaching TV Advertising. Leighton Buzzard: Auteur, 2004. 49. Print. Advertisements have to get their across in a very short space of time. Use stereotypes to convey, through a rapid shorthand. Stereotypes is a process by which one group categorises and describes another group. -This can be seen with the genders in Ariel. (tags: none | edit tags)
- Helsby, Wendy. "Audiences, Research and Targeting." Teaching TV Advertising. Leighton Buzzard: Auteur, 2004. 40. Print. Urban - Areas within the city. Suburban - Areas outside the city. Yummie + Swell -Kerry Katona -No evidence of her working, we make assumption. Polysemic -To make something more memorable -More than one layer of meaning -Many interpretations -John Lewis, Guinness, Cresta (tags: none | edit tags)
- "Home." Duracell. N.p., n.d. Web. 16 Jan. 2014. <http://www.duracell.com/en-us/products>. (tags: none |edit tags)
- "Netflix - Friend or Foe?." BARB. N.p., 24 Feb. 2014. Web. 4 Sept. 2014. <http://www.barb.co.uk/>. (tags: none | edit tags)
- "P&G UK and Ireland: consumer product company, best brands, sustainability, news." P&G UK and Ireland: consumer product company, best brands, sustainability, news. N.p., n.d. Web. 4 Sept. 2014. <http://www.pg.com/en_UK/>. (tags: none | edit tags)
- "Rulings." - Advertising Standards Authority. N.p., 28 Feb. 2014. Web. 4 Sept. 2014. <http://www.asa.org.uk/Rulings/Adjudications.aspx>. (tags: none | edit tags)
- "TV Network Reviews Animal Planet." by Sarah Williams. N.p., n.d. Web. 8 July 2014. <http://www.entertainmentscene360.com/index.php/tv-network-reviews-animal-planet-8-36503/>. (tags: none | edit tags)
- "The Ofcom Broadcasting Code." Ofcom. N.p., 25 Feb. 2014. Web. 4 Sept. 2014. <http://stakeholders.ofcom.org.uk/broadcasting/broadcast-codes/broadcast-code/>. (tags: none | edit tags)